Becoming representative

In 2018, mail-order period product company Pink Parcel launched “I’m On”, a campaign fighting period stigma, including a transgender model and activist Kenny Ethan Jones. The campaign gained international press as Kenny became the first transgender man to front a period campaign in history. 

His inclusion jump-started a much-delayed, and often dismissed, conversation around transgender and non-binary experience of periods and brought about representation that had been sorely lacking in period campaigns in the decades prior. 

(Image caption) Pink Parcel’s ‘I’m On’ campaign, featuring Kenny Ethan Jones (center). Image: (c) Pink Parcel 2018